As an international online reputation management firm, Status Labs works to both increase companies and individual’s positive online coverage and to protect them from server and negative reviews. Their work is done to provide their clientele with well deserved second chances and prevent them from false accusations. In essence, Status Labs strives to help their client’s digital reputation, even during crisis.
Currently, Status Labs has worked with over 1,500 clients in 35 countries, opening their doors in 2012. The company has worked with Fortune 100 brands, public figures, and other well-known clients. Darius Fisher, the co-founder of Status Labs currently stands as the president of the company.
For a taste of irony, Status Labs recently endured their own threat towards their reputation. In fact, negative press and controversy surrounding an executive off duty, who has now been let go, went from local to national news over night. The event stirred the company and they knew changed needed to implemented to save their reputation.
Their initial step, which played a crucial role in piecing the company back together after the bad press, was to assign a new leader for the company. In doing so, the employees unanimously requested the executive in question to resign, which the media was informed of subsequently. In addition, the company added a photo of the employees, which made Status Labs more real to the public. The public could then realize that their anger had been misdirected.
Status Labs then realized a need to reach out to the local community. This was done through acts of volunteering, which proved beneficial to those in need and to the morale of the company. Nonetheless, some employees still resigned from their positions due to the negative press. While Status Labs is mournful from losing key members of their team, this was used as a lesson to show employees how much they are truly valued. To do this, the employees now enjoy catered lunches on Fridays, are allowed to bring in their well-behaved pets, go on adventurous outings, and are kept up-to-date with company newsletters and meetings.
In all, the company is now more cautious of who they add on to their team. Nonetheless, using their skills in public relations crisis and online reputation management, Status Labs has been able to rebuild their company’s reputation and become a closer connected team of employees.