Category Archives: Fashion

Fabletics Manages to Stay Above its Competition with the Leadership of Kate Hudson

Published / by WT23

The fashion industry is a highly competitive one, and unless one is innovative and unique, it is very easy to be overshadowed by the larger brands that already have a footing in the industry. These companies enjoy the advantage of having being established earlier. Even with such a disadvantage, Fabletics, a new entrant in the athletics wear category has managed to stay afloat in the midst of stiff competition and established brands. The company has continually beat its competition by offering better quality athletic wear for women at an affordable price.

 

Before Fabletics, it was difficult to find something fashionable and affordable. The brands that existed offered lower quality wear at a price that was ridiculously high. Thanks to Kate Hudson, women do not have to deal with wearing ugly clothes just because they are working out. It is no longer a matter of changing cost for quality but having a taste of both. The journey has not been easy but worth it. Producing and maintaining a brand like what Fabletics offer sis difficult. Not many companies can manage production. Fabletics has been able to achieve this due to its high demand and unique marketing strategy which has been very vital in its current success.

 

Rather than focus on one platform for marketing their product, Fabletics combines a number of techniques. The most notable one is the reverse showroom experience which is responsible for the yearly 35% growth rate. The company continues to have a huge following online where Kate’s marketing strategy is to use subscriptions where the ladies get to have access to the latest fashionable wears. They then make their orders and have the products delivered to them. This way the customers can get what they want and also enjoy discounts.

 

The company can continuously win over its customers because of its interest in both the physical and digital market platforms. The company’s focus is on prioritizing the customer and giving them the ultimate experience regardless of whether it is online or offline. From the moment this brand was founded in 2013, it has been able to take on its competitors such as Amazon steadily. This is not an easy feat, but with continued dedication and hard work, Kate Hudson has been able to achieve to create a worthy brand over the years. Kate’s ability to make sound market decisions is crucial to this success.

Kate Hudson’s Fabletics Company Biting into Amazon Again

Published / by WT23

It was only a few years ago when the world was introduced to the Kate Hudson’s Fabletics company, that rumblings could be heard in the industry. Amazon usually shrugs off these companies that threaten to bite into their 20% share of the apparel industry, but something appears to be different about this company. In three short years, Kate Hudson’s Fabletics has already passed $250 million is sales and is not showing any signs of slowing.

 

Hudson was asked why her company is outperforming market estimates, and she says it is a formula most retailers will not touch. Her reverse-showing strategy has been a huge success, and it works unlike consumers are used to seeing. This is no novelty act here, this is a winning formula that appeals to women on many levels. First, women come into the retail stores at the mall and are not pressured by sales associates to buy anything.

 

Customers can apply for a free membership or take the Lifestyle Quiz, something that provides them added benefits in their membership.

 

Here is where the company sets themselves apart from Amazon. Unlike Amazon, the buyers get to touch the merchandise and try it on before they buy. With Kate Hudson’s Fabletics, you don’t have to buy anything in the store that you tried on because it will be saved in your account for future consideration. When these women go online to the Fabletics website, they will see all the items they tried on that they like, and now they can continue to shop or try to find other items that come in the size they need. There is no guessing here like at Amazon, since everything was already tried on in the retail store.

 

To customize the shopping experience even more, Hudson says that her athleisure brand is high-quality, comes in many styles and sizes, and is on the cutting edge of the latest fashion trends. Each member that fills out the Lifestyle Quiz now has a personal shopper that is going to pick a new item each month and add it to the members shopping cart. This saves time, but there is no pressure to buy anything at Fabletics. Buyers can reject the choice or buy something else because nothing ever ships without the members full permission.

 

If Amazon is not feeling the bite yet from Fabletics, Hudson will certainly be getting more attention as her sales soar.

The Forward Thinking Fabletics Athletic Brand

Published / by WT23

Exercise is an essential part of living a healthy life. The Mayo Clinic recommends to do a little daily fitness activity to improve your life. The Mayo Clinic says daily exercise can improve your heart, control your weight, improve your moodiness, amp up your energy, sleep better, increase your libido, and have some fun.

 

Learn More About the Fabletics Active Wear Brand

Fabletics was founded in 2013. The goal of the founders is to create inexpensive athletic wear that is made from high quality material. The founders include the likes of Kate Hudson, Don Ressler, and Adam Goldenberg. Fabletics is sold in the United States, Europe, Australia, and Canada.

 

Quality Fabletics Active Wear

The fabrics used to create the Fabletics brand wear are made from durable and strong fabrics. The tops are often made of cotton and polyester. The famous Fabletics leggings are made from spandex, cotton, polyester, and nylon.

 

The fabrics from Fabletics are created with a variety of ideas. This is to accommodate those with various personalities and tastes. They sell classic black workout gear. The athletic minded company also sells geometric, floral, and colorful athletic wear too.

 

Unique Fabletics Shopping Experience

The shopping experience from Fabletics is unique from all others. They allow customers three different shopping options. Customer can shop in one of the Fabletics brick and mortar locations. This allows them to test out the products. The Fabletics customers may shop online as guests. The best option is to join the Fabletics VIP membership option. The membership is only $49.95 a month for a full outfit. The company does this so they get repeat business and customers can get a great price every month.

 

Helpful Fabletics Customer Service

Since Fabletics are a membership based business, they are careful to have a staff of helpful customer service employees. This way customers may comfortably call them with questions about their orders. The customer service staff additionally assists the VIP members with canceling their membership if they so wish too. The Fabletics customer service numbers are listed on their website.

EOS Rises From A Simple Start-Up To Be One Of The Biggest Names In Oral Care

Published / by WT23

Fast Company‘s EOS (Evolution of Smooth) lip balm is one of the most revolutionary oral care products in the market today. Founded seven years ago from a simple start-up, the lip balm today makes sales of over a million lip balms every week, which is more than they sold in their entire first year. The ingenious idea was born when Sanjiv Mehra, Craig Dubitsky, and Jonathan Teller came together and decided that they would reshape the beauty sector. The oral care industry struck them as the ideal venture due to the negligence of the consumer needs by existing brand like Chapstick and Clorox.

Since the founding of the company, they have been more focused on creating quality products and their distribution. However, they realized that for such a popular brand, it was important for customers to know about the enterprise and the values it stands for. As an Oral care product, EOS wanted to create a product that would be specific to the needs of the market. Today EOS has outdone some of the oldest brands through their outstanding creativity and focus on consumer needs.

Starting from the ground up, the company faced many challenges before its current position. One of the greatest challenges was getting their product into the market. They, however, managed to get a client who was enthralled by the unique design of the EOS lip balms. The launch was even more successful after Walmart andTarget agreed to sell their products. Online merchants eBay and ULTA soon began selling EOS product too.

Even with criticism from some male users, the company did not fret. Their confidence was drawn from their clear understanding that the consumers of oral products were primarily females of the age between 25-35 years. They put in measures to help them compete with industry leaders such as cutting the cost of production. Today, EOS is the second leading producers of lip balms, outdoing some big names like Chapstick and Blistex

 

The New Pittsburgh Steelers Fashion

Published / by WT23

For the 2015-2016 football season the Pittsburgh Steelers are having a launch of new fashion. This new Steelers themed fashion is focused on what fans have been requesting the most. Pittsburgh Steelers fans have been sending in requests for team fashion to suit a wider range of styles. The new fashion launch is also the start of a new website for all the wear at: http://shop.steelers.com. Helming the new fashion of the Pittsburgh Steelers is the recently hired director of strategic planning and growth: Susan McGalla. Mrs. McGalla is from East Liverpool, Ohio. She went to college at Mount Union College in business and marketing. Her past work experiences according to about.me include being a CEO at Wet Seal. She was also the former president of American Eagle Outfitters. However her first career experience was in manager and marketing positions at Joseph Horne Company. Victoria’s Secret Pink wear in Steelers colors is part of the new fashion. As is the outfitters Nike Golf and Tommy Bahama. Pandora Jewelry has stepped into the launch too, with Steelers charms. The Pink wear has shirts with stylish thumbholes and a Steelers logo. The Victoria’s Secret Pink Steelers fashion can easily be casual or more dressed up with a scarf or some accessories. Men have requested more Steelers items they can plausibly wear to work, while women are lloking for sleeker fitted sportswear. Mom’s want more baby onesie varieties. The launch has easily added all of these types of things to the new pro shop. The shop also has signs in it that say on Facebook: Wear what we wear, which is to allow fans to buy wear that the team might be wearing on the bench. The Steelers also have a “It’s no just Friday, It’s a Steelers Friday” day where fans are encouraged to wear black and gold on Fridays and enter contests with photos of them wearing their wear.