The Success of Brazil’s Tourism With Guilherme Paulus

Guilherme Paulus is a famous entrepreneur out of Brazil. His claim to fame is leading the local Board of Advisors of a tour company named GJP Hotels and Resorts. This hotel brand boasts having 20 locations across the country in tourist hot spots from Sao Paulo to Rio de Janeiro.

As someone who started out as a simple intern at IBM, Guilherme Paulus has seized opportunity at every turn to end up where he is today. In a recent Ideamensch interview, he describes the approach he took to get involved in the industry.


The overarching mindset of Guilherme Paulus is to just do it, and think about the consequences later. The Brazilian hotelier story begins when Carlos Vicente Cerchiari, his friend, proposed the idea of creating a hotel from scratch. The agreed to split the conceptualization between one person funding the project, and the other planning how it would look. They ultimately found a location that was in perfect spot for a lot of foot traffic. As a firm believer in taking a leap of faith, he is always looking for new opportunists in the industry.

A typical day for Guilherme Paulus involves two key components. He begins each day by taking a step back and being thankful that everything is working out. He loves what he does for a living, and hopes to continue working in tourism long into the future. The other component is creating a list of tasks and following it exactly as laid out. It increases his productivity feel, as he heads the upcoming tasks.

The growth of technology is making for exciting times in all industries across the world. Guilherme Paulus is particularly excited about being able to contact with and act on client feedback quicker than ever before. It also allows him to stay on top of the trends more efficiently. A hotel chain lives and dies by how relevant and useful the consumers think the brand it for them. The tourism industry is always evolving with the consumers.