Mike Baur Brings Innovation to Switzerland with SSUF

Mike Baur is the founder of Angel Investment firm Swiss Start Up Factory (SSUF). He founded the company in 2014 after spending 20 in the private banking world. His Zurich based incubator specializes in mentoring and financially supporting young entrepreneurs focused mainly on digital technologies. In addition to financially backing start-ups, SSUF offers office space and access to potential clients which contribute to the success of the firm. Young entrepreneurs are invited to apply for chance to become part of SSUF in a rigorous 3 month process which involves presentations in front some of the most notable investors in the industry.
Behind every great mentor is a great mentor and Mike Baur considers Jean-Claude Biver one of his best teachers. Jean-Claude Biver is the CEO of the TAG Heuer watch company and majority shareholder in Hublot, which is credited with rejuvenating the Omega and Blancspain brands. Baur has taken inspiration from Biver not only in his determination and success, but also from his desire to give back by lecturing and mentoring others on a regular basis. On an interesting side note, Biver creates his own cheese on his farm in the Swiss Alps purely as a hobby. Refusing payment for the product, he maintains ultimate control over the process seemingly a balance to the business world which involves constantly pleasing clients.
In February 2016, SSUF announced a partnership with Geneva based Fintech-Accelerator firm Fusion. Guillaume Dubray founded Fintech Fusion in 2015. This partnership will provide both firms the opportunity to share knowledge, expertise, and office space to provide the best possible support to the young entrepreneurs who are a part of the SSUF team.
In May of 2016, SSUF recruited former Leonteq banker and co-founder Michael Hartweg to join the firm as a mentor and investor. With his extensive background in finance, he will be the leading mentor in financial technologies. Along with mentoring chosen entrepreneurs, he will also assist in evaluating which young entrepreneurs to back with investments from SSUF.
One of SSUF’s successful graduates is Beaconsmind which provides retailers with real-time, in store data about their customers. This provides the opportunity to better structure a targeted shopping experience to meet their needs. For more information about Beaconsmind, click here.